Redesigned Snapchat App is Here to Stay, Hints CEO Evan Spiegel

The backlash against Snapchat'south major redesign has united celebs and common folks alike in their hatred against the app's new elements. Frustrated users take resorted to signing an online petition to somehow convince Snap Inc to undo the change, but the company's CEO, Evan Spiegel, has different plans birthday.

At the Goldman Sachs Internet & Technology Conference, Evan Spiegel backed the app's new avatar and claimed that the mass reaction is a sign that the redesign is an effective movement. He farther tried to elaborate his viewpoint by expressing that the complaints 'validate the philosophy' behind Snapchat's design overhaul.

Redesigned Snapchat App is Here to Stay, Hints CEO Evan Spiegel — Image courtesy: The Verge

The tech is an important piece simply I think the harder part you tin't get around is the fourth dimension it takes to learn. You do need folks to use the product, to communicate with their friends to larn how to amend provide that feed.

Spiegel explained that it'south not the redesigned layout and the new UI that is frustrating users, but the time information technology takes to get used to it."The tech to some degree is a solved problem, the time to… to learn is a hard problem to solve. Fifty-fifty the complaints we're seeing reinforce the philosophy", he added.

The Snap primary went on to defend the app'due south new design by citing his ain example and how he eventually came to like it. He explained his point of view past stating that"Even the frustrations nosotros're seeing really validate those changes. It'll take time for people to conform, but for me using information technology for a couple months I feel way more fastened to the service.".

Well, Evan Spiegel'southward approach to the desperate modify is surely unlike from that of users, who are having a difficult fourth dimension getting used to Snapchat'south new layout and are venting out their acrimony on social media channels. Moreover, 'validation of a philosophy' might make sense for the company but not so much for users, who are more concerned with the end product and how useful it is.

And with the current hostile atmosphere surrounding the whole redesign fiasco, there is a high run a risk that the app might lose a chunk of its users to rivals like Instagram if it fails to appease angry fans, something which Snapchat surely can't afford.